Home » Inspire Good: Nonprofit Marketing for a Better World by Bill Weger
Inspire Good: Nonprofit Marketing for a Better World Bill Weger

Inspire Good: Nonprofit Marketing for a Better World

Bill Weger

Published October 31st 2011
ISBN : 9781426989087
Paperback
200 pages
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 About the Book 

If you are a nonprofit marketer seeking to learn how to inspire more good, youll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and governmentMoreIf you are a nonprofit marketer seeking to learn how to inspire more good, youll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change- leverage new and traditional media to accomplish your goals- and use proven theories, practices and success stories to your advantage. Youll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, youll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.