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Services Marketing. Raymond P. Fisk Raymond P Fisk

Services Marketing. Raymond P. Fisk

Raymond P Fisk

Published March 1st 2013
ISBN : 9781285193908
Paperback
305 pages
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 About the Book 

Interactive Services Marketing covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communicationMoreInteractive Services Marketing covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology.